In June, data found that almost half of Brits are on the market for a gym membership, which makes the present an ideal time for entrepreneurs and investors to open a fitness franchise.Meanwhile, online workout guide business LDN Muscle has demonstrated just how lucrative the marketplace is, with revenues continuing to double annually. These developments point to the fact that people are becoming more self-aware when it comes to health and wellbeing. With that in mind, a third of UK employees are less than impressed with the way employers are managing workplace health. Some 59 per cent of the dismayed workers said longer working hours are preventing the opportunity to exercise, while 48 per cent said businesses they work for lack both workout facilities and health programmes. And while some businesses offer things such as free fruit as a perk, 44 per cent said they have to make do with an unhealthy vending machine, while 38 per cent said the food served in the canteen isn’t wholesome – all of which they believe is contributing to obesity. “The government estimates obesity contributes to the loss of 16 million certified incapacity days each year and this research suggests employers may be part of the problem, rather than part of the solution,” said Mike Blake, director at Willis PMI Group. He added that the study makes it clear businesses guilty of these practices should review workplace cultures and embrace wellbeing schemes where appropriate.
Read more on health and business:
- How to incentivise your staff to be fit and healthy
- Doing business unconventionally means the Juice Master needn’t work again
- “Magic desk” helps CEO create healthy workplace culture
Here’s why women have slated Superdrug’s “ridiculous, sexist” fitness marketing effort.
Share this story