Image: ShutterstockIncreasing awareness around corporate scandals and murky supply chains has led to a rise in what is known as conscious consumption – a term used to describe when concerns about the origins of products affect the ways consumers shop. It’s no surprise then that customers across all markets respond well to social enterprise (SE). And according to Peter Holbrook, chief executive of Social Enterprise UK: “Such a business model is inherently efficient.” He said: “This way of running a business resonates with generations both young and old and so we are observing significant startup activity. This is where high-percentage growth is most achievable. Good product, price, people, accompanied with an effective route to market should normally bring success. Being able to communicate concisely what your social impact is all about is the cherry on the SE cake.” Read more about social entrepreneurship and sustainability:
- Why should we encourage young people to think sustainably?
- Social entrepreneurs demand more recognition from companies and investors
- Five social business trends companies can’t afford to ignore
Continue reading to find out how simply doing the right thing can take you far.
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