Laban Roomes, afterwards and found him to be very charming. I liked his idea which was a portable gold plating system for mobile phones, iPods and similar items but he had been very nervous in the Den and found it difficult to communicate his numbers with four cameras on him. Actually his figures were very intelligent and totally sound so we signed on the deal as agreed.What are your motivations behind being on the show”It is all about deal origination. Dragons” Den presents a great opportunity to meet a lot of entrepreneurs in a very short period of time. Under normal circumstances, that just wouldn?t happen. Also, I get to see people who might not ordinarily operate in the same sphere as Hamilton Bradshaw, which is very interesting for me. It was, of course, flattering to be asked to join I was very proud to be recognised for my professional achievements, not to mention extremely nervous at the prospect of appearing on television. I appreciate that it might look like vanity, but that isn’t the case. I am not interested in celebrity; I am a businessman. Is it a distraction from your core business”It is time consuming when you are filming, but it is a hell of a lot of fun. We don’t shoot again until March next year, and there is very little to do after that other than follow up with your investee businesses, which becomes part of your schedule anyway. Do you think Dragons” Den sends out a good message to the world about how investment works”I think it’s a fabulous idea because it encourages entrepreneurship and gives people hope. Look at Levi Roots: he had been making that sauce for ten years and selling it at carnivals. He gets backing from two Dragons, who build a proper business around it, gets an agreement with Sainsbury’s and now Reggae Reggae sauce is one of its best sellers. It shows that if you have a concept that you really believe in and the right backers, you can be very successful that’s got to be a good thing. In the real world, though, you need to put in much more time and effort and the whole process is much longer. So, potential entrepreneurs shouldn?t get the wrong idea about the mechanics of business from Dragons” DenAbsolutely. People must understand that it isn’t really that simple to raise money.
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