Finlay’s venture caught the eye of a German shoe-making outfit called Fin Comfort. “They make orthopaedic shoes,” she explains. “After a huge amount of to-ing and fro-ing, I came to an agreement where they will let me make my shoes but I won’t market them as being comfort shoes. However, of course, I am allowed to make my shoes comfortable. It just went on and on.” Finlay didn’t realise how major trademark issues were when she embarked on her entrepreneurial journey a year ago. “Before you’ve paid any graphic designer to design logos or a website, make sure you can trade under that name,” she advises. “Your business is otherwise in jeopardy. “ Fortunately for Finlay, her problem was sorted out thanks to her “fantastic lawyer”, and she’s now on track to record turnover of £250,000 following her first year of operation. However, Finlay notes: “It was an expense I hadn’t anticipated and wasn’t ready for. And it caused a huge amount of aggravation. I’ve met a couple of people who have got to the launch stage and they’ve had to pack up and start again because they haven’t been able to resolve the trademark issues.” Related articlesStartup takes pain out of trademark processRussian entrepreneur trademarks the 😉
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