Entrepreneurs urged to bid for advertising space on porn websites Pornhub and RedTube

Revealing that the two sites, which are owned by Canadian investment company Manwin, offer “unprecedented global reach and visibility”, Pornhub vice president Corey Price said that its users base have an “electric” mix of demographics.

“We’re excited to give promising businesses and entrepreneurs the opportunity to embrace their creativity and utilise our user base,” he added.

Pornhub, which has been in operation since 2007, has previously outlined an intention to become more diversified, and has already rolled out a music label and fashion line – along with a philanthropic division – PornHub cares.

In a statement on the Pornhub website, it has described the $100,000 competition as a way for entrepreneurs and young businesses to connect with their target audiences and prove their brand has an “innovative and modern attitude to sex”. It went on to emphasise that it is a “golden opportunity” to win free exposure on two of the most visited and “prolific” websites in the world.

Read more about the porn industry:

Providing a breakdown in its demographics, Pornhub and RedTube revealed that over 50 per cent of visitors are aged less than 34, with 40 per cent originating in North America, 35 pre cent in Europe and 15 per cent in Asia. Some 75 per cent are men.

“Whether you’re a budding startup or a well-established brand, advertising on an adult site is a [virtually] untouched, cost-effective way to expand your audience,” Alex Taylor, vice-president of RedTube, told Fast Company. “This contest is truly a unique experience for us as well, as we continue to diversify our advertising client base and build relationships in new industries.”

Those interested in entering the competition are being asked to upload both desktop and mobile advertising branding, as well as a brief description of the business and its products. RedTube and Pornhub marketing and sales staff will judge the entries and all submissions must be received by the end of 31 October 2016.

“It’s time to go big on RedTube and Pornhub,” its online pitch reads. “Do you have what it takes to extend the frontiers of your brand?”

Diesel, a fashion brand, is one example of a business which has made the decision to advertise on Pornhub. Alongside dating apps such as Tinder and Grindr, Diesel told the Sunday Times that it was partnering with PornHub to gain back its “edgy” image and do something “fun”.

Ashley Madison hack could be hugely lucrative, but that’s not the only thing to fear

Share this story

Close
Menu
Send this to a friend