Business Technology

Estate agent uses Facebook to sell a house with debut virtual walkthrough

4 min read

27 March 2015

Former deputy editor

Online estate agent SellMyHome.co.uk has adopted Facebook, not for the traditional means of status updates and images, but to run an online open house to entice home buyers.

The company claims it is “propelling the property industry into the 21st century by holding the first ever virtual open house,” hoping to achieve a sale of a two-bedroom apartment in Hackney.

While it’s not quite virtual reality (VR) as we know it, meaning there’s no use of glasses or other devices aside from a computer, it demonstrates a use case VR could well have in the future of the real estate business.

SellMyHome’s ambition is to deliver easier and time-effective online options around property viewing for buyers and sellers alike, as today’s lifestyles becoming increasingly hectic for British workers. 

The firm believes estate agents now have a challenge of keeping up with the way digital technologies are changing the property market or face being left behind by rival businesses.

“The Facebook open house marks a significant turning point for the property market. It’s no longer a question of if, but when the industry will become fully digitalised, and it’s our duty to our clients to make sure that we’re ahead of the game, leading the way, and still delivering the quality of service that you might expect,” said Will Clark, director of SellMyHome.co.uk.

“In today’s time poor society, customers have been crying out for a way to cut down the hours spent on the business of property viewings. You can pay your bills, book a holiday, or even get a date online, and we’ve had a real demand for the same flexibility when it comes to viewing properties – our clients want to be able to narrow down their choices at work, on the move, or in the their own home.”

Read more on virtual reality:

The campaign has been launched using technology provider Virtual Walkthrough, which is solely focused on the property market and how it can support sellers with a new way to reach home buyers.

In addition to serving as a 4K resolution visual aid through the company’s high definition cameras which film the location, people taking part in today’s open house are able to have questions answered in real-time by the owners.

James Morris-Manuel, chief commercial officer at Virtual Walkthrough, said: “Buyers are demanding greater access and increased transparency to be able to make better informed decisions.

“In a traditionally complex industry, real estate agents are seeing the value in meeting this demand by adopting technologies and techniques that speed up the access to information and methods by which time can be saved for the buyer, agent and landlord alike. Working with Sellmyhomes.co.uk demonstrates the value agents are seeing being added to their business and their clients when using our technology.”

Looking for a flat in East London? You can take part in the open house on Facebook right here.