Welcome to the world of geo-locationGeo-location is a discipline that is firmly on the modern Internet-aware business agenda, as it can bring tremendous marketing rewards to the site concerned, in the form of geo-marketing activities and targeted messages. It?s worth noting that the new cookie legislation presents a number of risks to portals that use geo-location technology ? and many business have discovered that the risks can potentially outweigh the rewards, mainly because their site is now required to interpret a lot of the data on the user `in the clear,? including location, time and Web-browsing habits. In view of this, businesses will need to be cautious when embracing mobility and all the features that come with it – as well as including mobile devices within their corporate security strategy and integrating those devices within their business asset management programme.
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