From the 17th until the 23rd of November, Global Entrepreneurship Week is set to inspire people everywhere through local, national and global activities to explore their potential as innovators.This is why, during Global Entrepreneurship Week, Real Businesses is sifting through numerous events in order to find the ones most beneficial to SMEs outside of the City.
South Of England
(18 November) Rather than how to use intellectual property, an expert will be talking the audience through what can be patented and what information you should learn to protect. This is an invaluable chance for SMEs to get a good grip on trademarks, patents, copyright, designs and confidentiality.
(18 November) Every business needs to communicate with their customers effectively. How you talk to them, through which platform, and even how long it takes you to respond, all go a long way to making and breaking a business.
(19 November) This event is all about growing your business and will be talking about key factors such as market conditions and how to use them. For any SME looking for insight on a growth strategy, this is the place to go.
(21 November) Google Adwords is an invaluable tool. AdWords are paid placements in a search query and is a great revenue generator. But they also help your brand appear for search terms you may not be able to rank organically for on the first page.
East of England
Bury St Edmunds Unlike Facebook, Twitter only gives you the chance to respond in 140 characters. There is also the fact that consumers expect a quicker response on Twitter than most other social platforms. Understanding these differences, knowing your way around the site and what your consumers expect from you as you use it, are all crucial factors.
Norwich “Market intelligence is the key to helping you gain a greater understanding of the environment in which you will be trading: identify your competition and your target market,” it says in the event brief. Indeed, research and survey’s will help you define your product even more. By Shané Schutte
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