According to Sun Life Direct, funeral costs and the cost of dying rose to an average of ?7,248 in 2011. Prices are continuing to rise. Dying is a very expensive business. Mitchell started Comparethecoffin.com after his first involvement with organising a funeral made him think, there had to be a better way. He took three main lessons from the experience:
Unless you have a definite plan, the funeral director takes over and you end up with their plan, instead of yours;
The coffins are expensive. He reckons mark-up is between 300 and 600 per cent on wholesale prices;
How do you choose a funeral director anyway?!
ComparetheCoffin.com makes a price promise – “If you find the same coffin or casket of the same quality for less we will refund the difference” ? as well as providing free planning tools. Your plan then gets sent to more than 400 registered funeral directors. Those who wish to, contact the customer directly offering their services; the user can decide which one to use, thus creating an e-bidding platform. It hasn?t been an easy first year, admits Mitchell. This is a closed, traditional industry that hasn?t responded well to such innovation. There are approximately 500,000 funerals in the UK alone. Mitchell?s target is one per cent of that market – 10,000 coffins and a similar number of future plans p.a.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.