Appalled by the sheer hassle and opacity of all aspects of car ownership, founders Lucy Burnford and Olli Astley decided to develop one secure online space that would streamline car ownership for motorists.
The Motoriety platform automates all aspects of car admin, and enables owners to upload existing documents and import historical service records available. It will even create an “AUTObiography” for every vehicle, which can be transferred on to the next owner. Up until now, says Burnford, “the automotive industry has been internally focused. The focus has been on the moment you buy and sell a car, not the period of ownership. Motoriety is the only platform to address the ownership period.” If this young business gets the service proposition, marketing, technology platform, partnerships and consumer buy-in (yes, there are lots of challenges) right, the market is certainly huge: 34 million cars in the UK; UK households spend £108bn p.a on essential motor maintenance. Time and again, in this era of disruption, early-stage businesses have shown up market complacency for what it is, and changed markets forever. Go for it, Motoriety, you’ve got wheels!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.