The firm uses techniques from the film industry to to create bespoke programmes that are informative and engaging. For the employer, it provides an intuitive platform that allows them to assess the best possible candidate but also allows the opportunity for a more genuine conversation with their future employees.Proversity?s purpose is to bring employers and talent together based on ability not background. By creating digital university platform using education to attract, recruit and develop talent through cutting edge courses built by world-class employer, the firm aims to guarantee a return on education. There is a maturing market in MOOCs platforms, which are mainly derived from academia. MOOCs are having a huge impact in the US?s $250bn higher education sector. There, the current market leader Coursera has close to six million users. The primary objective in the first year of the business is to consolidate the brand and product among ten UK and German employer, followed by growth to the US, Canada, Russia and Australia (40 courses). Longer-term ambitions are to grow to Africa, Middle East, China and India (150 courses) by 2016-2018 through expanding the non-core business to achieve a worldwide delivery method and continue delivery in the professional sectors. All of which is an effort to provide education based on ability not background.
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