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Everton Football Club becomes latest team to embrace business community

2 min read

23 October 2015

Former editor

The manager of Liverpool-based football team Everton, Roberto Martinez, has launched a new club providing a way for fans to do business with each other.

In the latest development involving British football teams embracing the business community, it is hoped the club will offer a way for “Evertonians to network and do business with fellow Blues”.

According to a statement, benefits include exposure on the teams official website, a quarterly newsletter and the chance to attend four “exclusive events” featuring members of the Everton first-team squad and “influential” business leaders.

Going into more detail, Everton’s director of marketing and communications Richard Kenyon said: “We are really excited to be launching the Everton Business Club. We want to engage with the vibrant and strong business community here in Liverpool and provide a completely new networking forum, which combines two of the most important institutions in the city – football and business.

“Our vision is to extend the already strong Everton community into the business world and create a network which facilitates opportunities for its members in a familiar and enjoyable environment.”

Members of the Hospitality Lounge at the team’s Goodison Park stadium will receive free membership to the club, meaning the network starts off with 500 members.

The club, it said, will not only “strengthen members’ commercial networks” but also provide “valuable business insights” into managing a team, pioneering leadership, communication, recruitment and supporting local people.

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The last year has seen a number of football and business tie-ins, including the use by Chelsea and Manchester United of IT companies to provide innovative technology for fan experiences. Prior to that, Manchester City announced it was partnering with mobile platform Ideas Britain to locate “grassroots innovators” who possess groundbreaking ideas for technology in sport.

Meanwhile, in May, Chelsea unveiled an apprenticeship scheme with Westminster Kingsway College – combining football coaching with accounting.