Collecting a consumers’ name and address is the basics, but what else do brands know about us and what exactly do firms collect from websites? Those are questions that we sought to answer, and we’ve revealed what companies – specifically those in the social media space– already know about you.
- Where you live
- Where you work
The platform’s stalker side:
If someone tags your Facebook profile in an image, the internet giant can work out who you’ve been hanging out with, where you have been and what time and day you went somewhere. Facebook uses this information to recommend friends who visit similar places or hangout with the same people.
You might not know this one, but it can tell when you are asleep. How often do you keep yourself logged into Facebook? By analysing the hours you’re active, Facebook can gauge when you sleep. This positions ads to go live at specific times that are directly relevant to the activity around your profile.
When you combine the above points, it’s no surprise then that it knows where you are all the time. Some 90 per cent of people are never more than two metres from their phone. So if you’re logged into Facebook, it can tell your location. This means that Facebook can recommend local sights, places to eat and even the nearest bar. let’s also not forget your interests, ads you click, your answers to surveys, videos you have watched and everything you say on Facebook chat.
But rest assured the platform is not engaging in spy activities. Facebook funds its business through advertising and gathers our information in order to serve us the most relevant and reliable ads.
So let’s get the most obvious out of the way. It’s a no-brainer really: Google knows what you are searching for online. This gives Google insights into your interests and information that you are looking for. It then serves you advertising based on these searches.
And, of course, it knows which websites you visit. Over 80 per cent of websites use Google Analytics as a tool to measure visits. This means Google can track every website you visit. But that’s not such a bad thing! This means it can notify you of sales and bargains on your favourite sites via adword advertising.
Then there’s Gmail. Every email typed, personal or business related Gmail can see what you have said and who it has been sent too, how often you mail that person and how often you ignore them too!
Rest assured the firm is not interested in that office gossip – it is a safety measure to avoid inbox hacks and keep your information safe.
The platform’s stalker side:
Google operate a variety of sister companies such as Android, Books, Calander, Chrome, Drive, Google Earth, Hangouts, Map and YouTube. Therefore, it also know what you like to read, what your schedule is, who you speak to, your daily commutes and video viewing history.
Its primary concern isn’t to get you to search for things. It’s to provide you with the most relevant and useful search results. Google acquires its assets through advertising and requires its advertising yo be 100 percent relevant and specific to that person.
Continue reading to find out what Amazon and Microsoft know about you.
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