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Evidently: Future global leader in creative content for brands?

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Name:?

Daniel Zeff

Role and company:?

CEO of Evidently

Company turnover (and most recent ebitda/most relevant profitability metric):?

£5m

Employee numbers:?

50

Growth forecast for the next three years:?

Five times the size.

In under 50 words, what makes your business distinctive in its marketplace:

Our content and bias for creation.

What’s the big vision for your business?

Become the global leader in creative content for brands.

Current level of international business, and future aspirations:?

Right now we’re in London, South Africa, Perth and Toronto. We’re opening in Singapore shortly and plan to open in Latin America and the USA before the end of the year.

Biggest career setback and what you learned from it:?

Not being bought by American group Caribiner in 2002. It taught me that if something is too good to be true, it’s not true.

What makes you mad in business today?

People who think that it’s not possible. Everything is.

What will be the biggest change in your market in the next three years?

We can’t predict what the biggest change will be in the next three years, but what we can do is to continue to change quickly. I don’t think aliens will take over the world, but we have contingency plans just in case.

Can businesses in your sector/industry access the finance they need to grow” If not, what can be done to improve things?

The government is incompetent and make it almost impossible for entrepreneurial companies to borrow money rationally. They should force the bloated, over indulged banks to take risks with innovative companies.

How would others describe your leadership style

Turkmenistan democracy.

Your biggest personal extravagance

Anything bright, shiny and electrical.

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Mr prime minister, leave us alone and stop invading other countries. It’s very expensive and inconvenient.

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