In an exclusive interview with Real Business, which you can read in full on Monday afternoon on RealBusiness.co.uk, European Commissioner for Industry and Entrepreneurship Antonio Tajani will explain his plans for increasing the number of European startups.One of the key announcements is his target to cut down the time and cost of starting up a new business – by 2012, Tajani would like to see it costing less than €100, and for it to take fewer than three days, to set up a new business anywhere in Europe. Cutting the time and cost of starting up a new business, he hopes, will help fire up new businesses across Europe. “Only 45 per cent of EU citizens would like to be self-employed, compared to 55 per cent of Americans or 71 per cent of Chinese,” he says. “We need to create a more favourable climate for young people to consider entrepreneurship as a career option.” In the interview, Tajani reveals what targets he has set for his department (known in EU-speak as a directorate-general), sets out how Europe is helping businesses export to emerging markets, and how he hopes to transform Europe’s entrepreneurial culture. “There’s a long way to go,” he says, “but for my remaining term as commissioner, I’m putting a great emphasis on improving the business environment and the conditions to starting or running a business. We need to do more.” Tajani has been the European Commissioner for Industry and Enterpreneurship since February this year. He is a close ally of Italian Prime Minister Silvio Berlusconi – prior to his European political career, Tajani was a member of centre-right party Forza Italia, and acted as Berlusconi’s spokesperson. Read Antonio Tajani’s exclusive interview with Real Business on Monday afternoon.
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