With the vast majority of the population owning smartphones nowadays and the technology world constantly bringing out new bigger and better products, it is impossible not to jump on the full-speed technology train when expanding your brand. The shift towards digitalisation has become more essential in recent years, occasionally prompting the question if businesses don’t move with the times will they get left behind?
Webexpenses from the onset has been an entirely cloud-based solution and has played a big part in educating businesses on the pivotal role a digital system can play. Highlighting the benefits of a system that by simply removing paper trail transforms once time-consuming, error-prone expense tasks to be those that can completed with ease and greater efficiency.
As seen through the journey of webexpenses, when you have established your solution within global markets and are recognised as a well-known, trusted brand, the next logical step is to extend your product offering.
Expanding your brand over seas
The move to becoming a global organisation is undoubtedly, a scary step. Preparation is vital but the true nature of challenges are only revealed when experiencing them first-hand.
Over the last 18 months webexpenses has opened offices in Sydney, Brisbane and the most recent venture in Austin, Texas – learning how to manage the various tax, admin, terminology and time differences as they go.
When deciding to make your business global you have to establish whether there is a demand for your product in the markets you are looking to move into. Every industry and size of organisation requires an expense management system although currencies, rules and regulations may differ, webexpenses understood the fundamental elements were the same throughout the globe.
How to prepare when expanding your brand
It’s key to develop and establish your product differentiator before you launch in new markets, from the onset you want the customer to know exactly why your brand stands out against your competitors.
If you are a service provider, you also need to globalise your customer support so your customers can reach you wherever they are. For webexpenses this meant bringing in localised support teams who are on hand for customers to contact from wherever they are, and adapting the online hub with user support suitable for a global audience.
If customer support is an important part of your overall service offering, then this level of support needs to be consistent across all the regions you are operating in.
Expanding your brand: making decisions
Diversifying your brand allows you to explore which solutions are missing from other markets and decide if your business can develop and produce these as part of a growing product portfolio. For webexpenses, it was believing that digital technology can provide a much smarter way of working for businesses that helped it continue on this journey.
Maintaining and building on the core values of webexpenses, webonboarding was introduced. A cloud solution following the same simple principle of using technology to automate a manual process, webonboarding streamlines the employee onboarding process bringing greater efficiencies, improved accuracy and a better employee experience.
Why expand your brand?
Globalising and then expanding your brand increases awareness and opens your product to a wider market, catering for international businesses.
Both webexpenses and webonboarding are built to flexibly meet the requirements of any organisation’s structure. With the core focus behind both to provide businesses with the tools to work smarter, they bring tangible benefits to HR professionals, finance teams and employees using the systems.
When planning to build on your brand it’s important to include your customers, working closely with clients enables businesses to identify further needs that are present within an organisation. All businesses want to increase efficiency, accuracy and speed up processes and therefore it just means being proactive instead of reactive when it comes to evolving your brand.
So why not take a step out of your comfort zone and look to expand your brand or go global? From our experience it could be the best thing you’ll ever do.
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