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Antix, meanwhile, was also designed with outdoor sports lovers in mind, running as a smartphone app for iOS and Android that automatically edits filmed content into highlight reels.It’s achieved by syncing the user’s mobile to an action camera, such as a GoPro or Trace R1, and bespoke algorithms go to work after a filming session to condense lengthy pieces of footage into succinct snippets. They can then be uploaded to platforms like Antix of Trace for viewing. Future updates are on the way from Antix, with the British business planning to include the power to add effects like slow motion and musical overlays. With the synergy between the two companies, two senior management members from Trace will secure spots on the Antix board to help with strategy and business direction. The American firm also has an exclusive opportunity to buy the British company as part of the deal.
“Having this investment come from the US, I think, demonstrates the current strength of the UK startup scene and, for Antix, having access to talent and business development opportunities on both sides of the Atlantic is a major advantage and differentiator,” said Antix CEO, Adam Theobald. The two companies have started collaborating immediately, working on technical development and integration of software and hardware. Given the respective London and California residences, the pair will look for business development opportunities across Europe and North America. Trace co-founder Cameron Chell, added: “The content creation space is exceptionally hot right now and the team and the technology that’s been developed at Antix are second to none. From the due diligence our team did when looking at strategic investment opportunities, the UK undoubtedly represents one of the major global hotbeds for tech innovation.” By Zen Terrelonge Image: Shutterstock
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