Ponder this: after Google, Facebook is the largest referring source for Topshop’s website. Trendy teens use it to message each other links to new product lines. Soon Topshop – and other retailers– will formalise this process with an application, notifying customers about their new clothes through Facebook’s “newsfeed”.
So the social networking site should not just be a source of irritation. Smart entrepreneurs make it work for them. Click here to find out how.
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