In partnership with Development Economics and YouGov, the social network revealed that there are 2.7m women – one in ten – who want to start their own enterprise.And if just a fifth were given the support to embrace entrepreneurship, the economy would benefit from a £10.1bn boost, 340,000 new businesses and 425,000 new jobs by the end of 2020. Poor self-belief is the main barrier, the study found. Stating the things preventing them from getting up and running, 37 per cent said not feeling ready, 25 per cent said lack of confidence and 24 per cent said they feel they miss the right business skills. The trend continues and reaches women in their 50s. Nicola Mendelsohn, VP EMEA at Facebook, said: “There’s nothing small about small business. They are an important part of the UK economy. We all know someone who runs one – a family friend, neighbour, someone you went to school with – but only a fifth are currently set up by women. “Women make up half the population, they make effective business leaders and unbelievable entrepreneurs, so it’s shocking that more aren’t part of the UK’s small business community today.” Alarmingly, 72 per cent of women said they couldn’t identify a female role model operating in the field they’d like to enter. A common issue for many founders, 34 per cent of respondents said access to finance was a problem. Of course, Facebook has been keen to drive businesses to its social network, as we experienced first-hand during its SME Bootcamp last year. The company has only continued to keep promoting its enterprise focus since then. Read more on Facebook for business:
- How Instagram enabled small UK businesses to recruit, grow sales and boost brands
- Facebook’s influence evident as WhatsApp ends consumer fees to profit from businesses
- EXCLUSIVE: Facebook hits landmark business use level and launches new communication tools
Here’s one female entrepreneur who really means business, as she’s creating opulence for royals, celebrities and billionaires with architecture.Concerned with issues surrounding gender diversity in business? Don’t miss the Real Business First Women programme: Drawing on years of the First Women movement and the phenomenal network of pioneering women the Awards has created, this programme features The First Women Awards and The First Women Summit – designed to educate, mentor and inspire women in all levels of business.
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