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Fairtrade: different to normal trade

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Barker started her environmentally-aware baby brand nine years ago after the birth of her first son. She started working with a Fair Trade organic cotton project in India soon after.

Barker says: “It’s been a slow, hard grind to get it to a state where we’re happy with the quality of the goods. Working with a Fairtrade project is not the same as working with a normal corporation. You can’t be too hard on them or start fining them because they don’t meet their deadline.”

Green Baby now has another project in Uruguay. “It’s a knitwear women’s co-operative,” Barker says. “We’ve been doing business with them for two years now.”

Barker sells her wares at Green Baby stores in the UK and through mail order and wholesale channels. She’s planning to open more stores in Britain and also has plans to expand internationally to countries such as China.Related article"Trade is business not charity," says ethical entrepreneurDragon Deborah Meaden goes greenHow to shrink your carbon emissionsPicture source

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