“I don’t want sex toys in the front half of stores,” she says. “We have families walking past.”
Gold took over the reins of the business from her father in 1987 – and has since been credited with liberating women between the sheets and building a £112m-turnover empire.
By softening the store’s raunchy image and opting for a more “boudoir feel”, 47-year-old Gold hopes to pull in a much wider range of customers – and defy the slowdown on the high street.Picture source
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