Farewell Rampant Rabbit

“I don’t want sex toys in the front half of stores,” she says. “We have families walking past.”

Gold took over the reins of the business from her father in 1987 – and has since been credited with liberating women between the sheets and building a £112m-turnover empire.

By softening the store’s raunchy image and opting for a more “boudoir feel”, 47-year-old Gold hopes to pull in a much wider range of customers – and defy the slowdown on the high street.Picture source

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