It is, without doubt, one of the banes of the modern world, up there with dodgy dictatorships, Greg Rusedski and reality television. But the curse of chewing gum sticking to your feet/trousers/shoes/bum could soon be over, thanks to a UK firm based in Mostyn, Flintshire. Today that business, Revolymer, has announced a major funding package, with Lehman Brothers International, Naxos Capital and Sloane Robinson Private Equity stumping up £10m (€12.7m) in the polymer technology company. This investment could just lead Revolymer to the holy grail of gum irritation: the balance between cohesion and adhesion that delivers a great chewing effect but will also peal off surfaces. Revolymer, originally founded in 2005 at the University of Bristol, is at the forefront of low-adhesion technology and could, in 2008, introduce its first products into the commercial marketplace. Already more than 1,000 pieces of chewing gum have been produced in Revolymer’s labs and blind tests of the product versus commercial chewing gums showed it "to have as good a chew in terms of mouth feel and texture as the leading brands". Street trials have also been conducted with local authorities. CEO Roger Pettman says the firm will be working with the chewing gum industry, aiming to bring products to the market in the near future. "We are currently finishing the final formulation of our product which will contain no unnecessary additives or animal products," says Pettman. To see a live demonstration of Revolymer’s amazing gum, click here and then click on "Shoe testing".
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.