“First content marketing platform combining cutting-edge software and quality content”

Name:

Kayvan Salmanpour

Role and company: 

VP International at NewsCred. Responsible for NewsCred’s global expansion strategy.

Company turnover (and most recent ebitda/most relevant profitability metric):

Double digit millions in revenue. Year on year growth of 400 per cent but unable to disclose any specific numbers.

Employee numbers: 

120 people

Growth forecast for the next three years:

Growth across EMEA and LATAM markets. On the content side of our business, our platform will provide access to every foreign language, every high-quality publication and every premium journalist globally. On the brand side, our ambition is to power content marketing for every global enterprise brand.

In under 50 words, what makes your business distinctive in its marketplace:

We’ve built the first end-to-end content marketing platform combining cutting-edge software and quality content. The Content Marketing Cloud gives you a single platform to plan, source, discover, publish and measure content marketing at scale. Marketers gain unprecedented access to licensed content from over 4,000 publishers, as well as to our content network, The NewsRoom.

What’s the big vision for your business?

Content is created, consumed and shared at an unprecedented rate. 500m tweets are shared every day, and 100 hours of video are uploaded to YouTube every minute. At NewsCred, our vision is to fundamentally transform marketing by putting content at the heart of every business. With a single platform, we’re giving marketers a simple way to create sought-after stories with speed and scale.

Current level of international business, and future aspirations:

We already have some amazing UK publishers on board including the Financial Times, Guardian, BBC, Economist, Daily Telegraph and others. On the client side we recently signed Pepsi UK and Cap Gemini. We also forged a strong partnership with LinkedIn’s marketing solutions team. We have strategic partners in France and Canada and are looking to do the same in South Africa and Australia soon.

Biggest career setback and what you learned from it:

My dream a long time ago was to be a film producer and I managed to score a meeting with the chairman of Universal Pictures from a cold call. I let nerves get the best of me in that meeting and I fluffed it. 

A month later he was let go so I realised everything happens for a reason and that you should never have regrets in life.

What makes you mad in business today?

Hierarchy and politics. I think the importance of culture and happiness is completely underrated – especially when it comes to maximising productivity – so I get upset to see how this is ignored in some organisations.

What will be the biggest change in your market in the next three years?

Most marketing decisions will soon be dominated by the need for content. As ROI for content gets validated, budgets will increase and will move from other marketing budgets such as creative and media spend.

Can businesses in your sector/industry access the finance they need to grow? If not, what can be done to improve things?

We are in a great position where we just secured £15m funding from InterWest, who is one of the top Silicon Valley technology investors. But for this to continue, every player in the content game has to prove that content can you help businesses grow.

How would others describe your leadership style?

I believe in collaboration, a flat structure and empowering my team so that they have the tools and motivation to over perform. I want people to think for themselves, to use their initiative and to have fun when they are doing business.

Your biggest personal extravagance?

Most things that reside in a Paul Smith store.

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Well the UK tech scene is booming, so first I would say thank you. But for the short-term, we need more of the investors and VC’s to set up a base here and emulate Silicon Valley. For the longer-term there is still a lack of real investment in education to foster our next generation of engineers.

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