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First Mile: Revolutionising waste and recycling for 14,000 businesses

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Name: First Mile
Industry/sector: Recycling
Date founded: 2004
Founders: Bruce Bratley
Location: London

While littering is not the answer, First Mile also believes that bins are not the solution either. As such, the company does its bit for the environment with a flexible recycling offering, which has allowed it to be crowned the leader in its field in London.

Founded in 2004 by Bruce Bratley, First Mile manages waste for over 14,000 businesses across the capital and also Birmingham. Using a specialist approach, the company can recycle everything including general waste, electrical goods and confidential items alike.

Bratley believed that the waste industry was failing businesses, with poor collection periods of once a week that would take up operational space, thus set out to deliver a low rate alternative that would benefit the planet.

Flexibility has been a key factor in First Miles growth, with clients able to use services without signing a contract that will tie them in for an extended period of time. Companies need just order sacks, which are delivered next day, while the collection takes place at a time convenient for the customer.

The service also comes with a sense of achievement for a company that seeks to do good, with First Mile providing thorough reports on clients collections and what they have achieved during the time of usage.

First Mile boasts 60 vehicles that can collect up to three times a day, seven days a week, while sign-up for customers takes less than five minutes to get started.

Last year alone saw more than 40,000 tonnes of material collected two-thirds of which was recycled.

Looking ahead to future growth, the business plans to scale around the M25 and then out to extra cities and towns to double the size of the operation to help deliver a recycling revolution across the whole of Britain.

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