Five billion-dollar companies that built powerful employer branding

(5) Netflix – Why recruitment teams need to personify employer branding

Netflix Employer branding

Nellie Peshkov, VP of talent acquisition at Netflix, gave an inspiring presentation about securing the right talent and how Netflix’s success stems from a strong relationship between business and culture.

Netflix believes that company values are “behaviours and skills that are valued by fellow employees.” In fact, Netflix’s employer branding is rooted in the people that collectively make up its workforce. Those in the know refer to each other as “stunning colleagues” or “partner”.

Netflix’s employer branding bleeds through to all of their talent acquisition strategies. Teams are encouraged to talk and collaborate at unprecedented levels, and everyone is given a voice to contribute. This reflects Netflix’s ultimate culture principles of “freedom” and “responsibility”, the so-called yin and yang that define how decisions are to be made.

Engage hiring managers in sourcing and raise your voice during candidate assessment sessions. Strong employer branding is one thing, but ensuring that you motivate staff to perform and source future talent at an optimum level really brings that employer brand to a whole new level.

As a result, Netflix has raised the bar for talent and secured team members that fit seamlessly within their culture and employer brand principles.

Bryan Adams is the CEO & founder at Ph.Creative

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