Preparing a business for a fruitful season of Christmas trading can be achieved simply, so long as you bear stock, structure, sales service and social media in mind.Here are the five decisions you need to make to cover all of these bases. 1. What am I going to stock and when should I start buying? Research this year’s standout stocking fillers and secret Santa must haves and pile your stockroom high with these items well ahead of the big day – this will guarantee you get ahead of competitors and have enough inventory to handle demand. Also, take the time to think about how different products can relate to each other by using suggested items and bundles to cross-sell additional items to your customers. Remember that this strategy works especially well with last minute shoppers who are out to purchase a few final gifts. Finally, try not to over order, this will minimise leftover stock; forecast your stock levels to acquire enough, ensuring you have a good relationship with your supplier to up demand if needed. 2. How can I best structure my website? It’s vital to plan the positioning of key product lines online as far in advance of Christmas as possible. Before laying out toxicfox.co.uk’s festive offering, we consider strongly performing items from the entire year as well as seasonal favourites from the previous Christmas.
Read more on Christmas shopping:
- Could this be the first “Buy It Now” Christmas?
- No time for Bah Humbug! this Christmas as Brits get ready to spend
- 10 most compelling Christmas ads from UK high street retailers based on facial reactions
Share this story