Social media strategy is a big buzzword in business. How many times have you been asked “Are you on LinkedIn?”, “Can I follow you on Twitter?” or “Have you got a Facebook page?”There’s not one correct technique for using social media to help market your business, but there are some key things you can do to get started. (1) Choose the right networks Depending on what line of business you’re in, you’ll want to be on the correct social media networks. With a plethora now available to choose from, streamlining your social media presence is important. Is there much point spending hours choosing the right Instagram filter to showcase your latest contactor agreement? Probably not. However, if you’re in a business where images can help promote your business, for example a designer, then go for it. While Instagram, Pinterest and other visual platforms can be fantastic ways to show clients your work, figure out if the time you’ll be putting into running these accounts will generate any business or interest. Would it be more worthwhile to craft a well-written LinkedIn post instead? (2) Understand how platforms operate Understanding the crazy world of how different platforms operate can help you use your time, budget and resources cost-effectively. For example, Facebook is used by over one billion people a day. Sharing updates, news, blog posts (if you’re in the content marketing game) and relevant images will get your brand noticed. Facebook is moving more toward becoming a marketing tool, sadly, if you want your content to be seen by more and more people – engagement alone might not be enough. Put simply, Facebook algorithms show users content that is deemed interesting. If more people engage with your content, Facebook is more likely to show people more of your updates. If, however, you’re new to building your brand, it’s worth forking out a few quid to “boost” posts and have them seen by a wider audience and / or gain page likes, therefore having more reach and a higher chance of engagement. Research how social media platforms run and how to tap into their algorithms to find out what works best for you and your business. (3) Engage, engage, engage It’s all good and well putting your time, cash and effort into utilising social media, but if you don’t engage with your followers then what’s the point? People like to feel noticed and like you care about them and social media is the perfect place to do just that. If someone leaves a comment on Facebook, replies to a Tweet or asks a question on LinkedIn, give them a response. Curious about creating compelling content? Read on!
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