A memorable publicity stunt
A flash mob may seem a little cliché these days, but any opportunity to raise awareness and understanding of your brand in the early stages should be grasped with both hands. Done correctly, these videos can go viral extremely quickly, providing a huge amount of publicity for a minimal financial outlay.
Whether you go for a crowd of dancers, a group of singers or something completely original, it is important that whatever you do is done well. The saying that “all publicity is good publicity” is not always true, and you do not want your promising idea to be derailed by a poorly thought out or badly executed activity.
With cost being a hugely important consideration for any new business, any marketing which can be done for free should certainly be considered. One activity which has seen a real rise in popularity in recent years is sticker marketing, with companies constantly thinking of innovative new ways to use stickers to their advantage in a unique way.
Microsoft, Apple, UNICEF, Reddit and several major Hollywood films have all utilised sticker marketing, proving just how effective this method of promotion can be. With large amounts of stickers available for an extremely low price, the possibilities are endless. All you need to do is ensure that you are doing something unique, interesting and relevant. Capture the imagination of the right audience, and stickers may be all you need to succeed.
A free trial
There is often a considerable debate as to the effectiveness of a free trial, with some experts arguing that it can devalue your product or service. While it is true that you do not want to give away too much at once, Netflix is a perfect example of how useful a free trial can be. The vast majority of Netflix users begin with a free trial, before going on to become paying customers due to their enjoyment of the service.
If you do decide to offer your service for free for a short time, ensure that you provide a flawless, useful and engaging service. Ensure that your customers want to continue receiving the service, and they’ll be more than happy to pay for it.
Leafleting may not be suitable for every start-up, but there are many situations where it can be a valuable tool, especially if you run events (such as a nightclub or art gallery), have a special offer, release date or grand opening.
While it is a sad fact that the majority of leaflets you distribute will be ignored, all it takes is a small number of conversions for the project to be worthwhile. It may not be the best long-term strategy for you to employ, but leafleting can certainly provide a worthwhile boost in the early days of your adventure.
Make your leaflets eye-catching, engaging and worth holding on to – perhaps include a discount count or special offer for those who present a leaflet at a later date?
How are you unique? Prove it!
Every entrepreneur thinks their idea is unique and provides something completely new and inspiring, so it is only natural that they should be willing to prove it. The market is flooded with budding inventors and innovators looking to get themselves noticed, and with so many products or services bidding for the attention of the public, it is vital to go the extra mile and show why you’re special.
By Ben Dudley of Manchester Printers
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