Sales & Marketing
Flash mob promotes luxury serviced apartments to business travellers
4 min read
08 December 2016
New hospitality brand CitySuites sought to spread some seasonal cheer, and awareness of its luxury serviced apartments, by using a festive flash mob to reach business travellers.
The firm’s luxury serviced apartments are based in Manchester, and CitySuites claims to be the only business of its kind in the city to focus on business travellers.
Commuters had their otherwise gloomy Monday morning brightened up by a festive choir flash mob that took up residence at Piccadilly train station for the morning and evening rush hour journeys.
The participants spreading the seasonal cheer, and all-important details of the luxury serviced apartments available to business travellers, were dressed in garish Christmas outfits to raise smiles and moods.
— CitySuites (@citysuitesmcr) December 5, 2016
CitySuites boasts 237 luxury serviced apartments across business and leisure hubs in Manchester. It claims the goal is to “revolutionise the current accommodation available to the corporate market”.
This will be achieved by making properties homelier than hotels and more personal than existing serviced apartments available.
The luxury element in the luxury serviced apartments, which start from prices of £72 a night, means that there are a number of high-end facilities available to guests.
- Valet parking for guests arriving by car
- A 24-hour gym that includes a mixture of free weights, cardio machines and the option of personal training
- Pool and spa area
Other features include fitted wardrobes and soft sofas; Nespresso coffee machines; oven, hob and everything else needed to whip up your favourite dish, as well as a 50-inch TV and unlimited free WiFi.
Elsewhere, the location on Manchester’s Chapel Street means that fine dining is easily accessible, alongside luxury retailers including Harvey Nichols, Selfridges and Louis Vuitton.
Gavin Bailey, operations director at CitySuites, said: “Nobody looks forward to the Monday commute, especially when you’re working away from home, so we thought it would be great to inject some festive cheer into commuters’ days to welcome business travellers to the city of Manchester.
“We know that when you come to a new city, whether for business or pleasure, that it’s sometimes hard to feel at home – especially during the festive season. We hope that our festive choir mob put a smile on the faces of Monday commuters, and helped Manchester feel like a home from home for those who were passing through, if only for the day.”
In addition to encouraging the Christmas spirit between 7.30am-8.30am and 5.30pm-6.30pm through song, the team also handed out Christmas crackers on the day.
The purpose you wonder?
Well, they weren’t full of bad jokes or childhood throwbacks, instead, the special CitySuites crackers gave recipients the chance to win a four-night stay in one of the luxury serviced apartments.