Flying the flag for entrepreneurs: Real Business grows SME readership by 54 per cent
5 min read
09 May 2016
Real Business has continued to grow, attracting an audience of 191,856 in March 2016 during its annual ABC audit – surpassing the 124,623 browsers recorded during the same month in 2015.
SMEs have long been described as “the lifeblood of our economy”, contributing billions and billions of pounds to the UK each year. No longer held back by a lack of bank loans, and with government emphasis on fostering quality future talent growing, Britain has become one of the best places in the world to start a business – Legatum’s “Prosperity Index” said as much.
It’s testament to the great strides made by government in the way it works with SMEs. But be that as it may, small and medium-sized firms alike are still plagued by numerous worries, such as the potential EU exit and the economic uncertainty it could create and an increasing amount of fraud and cost constraints. As such, the need for support remains essential in helping to direct entrepreneurs’ enthusiasm.
We’re proud to say we’ve been championing the SME landscape since 1997, going from print magazine to digital leader in our sector – now achieving a monthly unique visitor total of 191,856.
Annual ABC audit figures:
- 2016: 191,856 unique monthly visitors
- 2015: 124,623 unique monthly visitors
- 2014: 115,156 unique monthly visitors
Steven Randell, director of Real Business, said of the results: “This is now the third year an independent audit of online traffic has been conducted, and it further demonstrates the success we’ve had in creating a digital-first resource for British entrepreneurs and business leaders.”
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Meanwhile, Real Business editor Hunter Ruthven maintained that unique visitor growth of 54 per cent was a fantastic achievement, and showed the title is producing high-quality content that business owners and managers want to engage with. “From the day’s most pressing news to detailed digital guides exploring key themes such as alternative finance and online marketing, we’ll continue to value our position as the UK’s most visited website for growing businesses and look forward to engaging with new readers over the coming 12 months,” he said.
This figure is also evidence of the healthy appetite for growth among Britain’s SME sector, as well as increased confidence in all manners of business – from managing finances and creating staff policies, to contemplating IPOs or acquisitions. In fact, a study of SMEs, conducted by YouGov and EasyJet in November 2015, found that 52 per cent of businesses expected to grow up to ten per cent in the next year – while 15 per cent expected to grow between ten per cent and 20 per cent.
It’s an emphasis on helping to foster enterprise growth that has been key to both our offering and the recent audit results.
Hoping to maintain pace with the UK’s fast-moving innovative business world, we also tailor numerous events to campaign on the behalf of SME bosses on pressing issues. An example of this is our First Women Awards, which adapted into a programme for change and now features an annual Summit to foster a network of support comprised of previous winners.
We strive to bring together the UK’s most influential entrepreneurs and business leaders through events spanning from the Growing Business Awards to the Everline Future 50. New to the list is The FD Surgery, aiming to solve the problems faced by finance directors throughout the nation.
With Real Business celebrating its 20th birthday in 2017, the ABC audit figures are welcome news. Randell added: “We’re all incredibly excited about our role in the UK enterprise space – helping ambitious and daring business builders shape the market-leading businesses of the future.”