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Follow Richard Branson on Twitter

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“There are over 100,000 C-level executives on Twitter," say the ExecTweets creators, Federated Media. "It’s difficult to know how to find them, which to follow and where the most important conversations are happening.”

The ExecTweets app works by pooling tweets from top level CEOs and organising them under different industry topics. You can then search and follow conversations relevant to your sector. Want to hear Branson‘s latest tips on bucking the downturn” No problem. And why not follow Facebook’s Mark Zuckerberg and Twitter’s own Evan Williams while you’re at it.

ExecTweets adds new bigwigs to its roster every day, so Real Business will be keeping an eye out for new entrepreneur tweets. We’ll keep you posted.

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