Follow the brothel’s lead

But, in these difficult economic times, you have to give the featured brothel points for shrewd marketing.

The story (seen in the Sydney Morning Herald) is this: Gold Coast brothel sponsors survey looking at sex-based web searches.

Result? National press!

Hardly surprising given the outcomes of the survey. SMH’s summary is this: “Victorians are lonely, South Australians are kinky and Queenslanders and people from NSW are just mad for it.”

I reckon this is the type of out-of-the-box, blue-sky marketing that all entrepreneurs should be striving for during these dark days when every marketing penny has to count. A brothel sponsoring a survey? Brilliant!

PS Is the title “general manager” of a brothel just a glorified way of saying “pimp”?Related articlesRecession proof your business: clever marketingHow to survive an economic downturnPicture source

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