Since launching four years ago, 90min has developed a following of 30m unique users a month across Europe, Latin America and South East Asia, with content published in ten languages.The football-centric media platform delivers up to 500 original pieces of social content – videos, slideshows, polls and more – to keep fans of the sport engaged. Interestingly, the channel is built with open technology and content is commonly embedded by publishers including the Mail Online, the Independent, Huffington Post and Premier League sites belonging to Chelsea, Liverpool and West Ham. Of course, tech has been an important component of connecting with fans for football teams in recent months. We saw Manchester United devise an “Xperience Lab” in September – a move that was followed by rival Chelsea just days later. Elsewhere, Manchester City is working with innovators for ideas to combine sport and tech, while Crystal Palace harnessed the cloud to communicate with players in the summer. German media group ProSiebenSat.1 led the $15m round with existing investors Battery Ventures, Dawn Capital and Gemini Ventures. As such, the former and 90min will go on to produce a co-branded joint venture to target the German market. “We are excited to lead this investment round and partner with one of the world’s largest football content platforms. It is a great strategic fit for our digital sports portfolio and we look forward to establishing 90min as a leading brand in Germany,” said Zeljko Karajica, chief officer of sports busines, ProSiebenSat.1.
Read more on the sport and business blend:
- Tennis stars: Why marketability can be a blessing and curse for today’s top players
- The five best and worst sports stars who tried their hand at business
- Dame Kelly Holmes: The overlap between sport and business
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