Anna Mimi Jayson on making bespoke 'home videos' for a digital market
4 min read
17 October 2018
The Wolf Child Films founder and CEO offers tailor-made memories for digital natives.
Anna Mimi Jayson has fused warm-hearted nostalgia with a bespoke and tailor-made film service through her company Wolf Child Films, a business that offers customers personalised ‘home-movies’ to commemorate everything from weddings to birthdays and holidays.
Jayson sits down with Real Business and talks creative inspiration, bottling memories, and bridging the old-school home video world with the digital revolution…
Company: Wolf Child Films
Your business model…
Wolf Child Films tailor-makes home movies using your personal home footage to create a bespoke celebratory short film everyone can enjoy, especially for birthdays, babies’ first years and wedding anniversaries etc.
We rely on professional expertise in editing and filmmaking and we use the latest technology.
What do you want your business to be remembered for?
For the first time in human history, everyone has the ability to record memories at their fingertips.
The problem is that people now record and store these videos on phones, cameras, and hard drives and they are never watched again.
But we are changing that. We are taking the footage from your old dusty hard drives and phones and making bespoke, personalised films of your life so you can relive those memories.
I want Wolf Child Films to be remembered for giving clients feelings of warmth and happiness when they watch the film we made containing all their happy moments.
– We want to be remembered for gifting those memories.
How do you measure success?
I measure success by the happiness my of my clients.
How did you fund your business?
My grandma invested a few shares for me when I was a baby. When I turned 24 she gave them to me, I sold them and put it all into Wolf Child Films, and I also worked a series of part-time jobs.
Do you plan to trade globally in the next 12 months?
As Wolf Child Films is mainly online, I have already secured clients from the UK, Luxembourg, Switzerland, and France, but I hope to grow more.
The internet has really facilitated my growth, it’s a platform that helps the world come together and helps businesses up-scale and accelerate through collaboration.
In five years?
I want to be the go-to company for customers that want to recreate memories. I also would love to set up various not for profit film schools in low-income countries.
I want to help teach young girls how to make films and show them how telling stories through film can educate the world about certain topics – like environmental issues and women’s rights.
Your highest point…
Getting my first paid job as a film director.
Your lowest point…
Working as an intern and realising that I wasn’t creating anything and wasn’t working for myself.
Your policy wish list:
Put more pressure on the banning of the shark fin soup trade, and providing equal rights for women, globally.
What would tell your younger self?
Be confident and have faith in yourself.
Rum and Coke with “Desperate Housewives”.
What would make you a better leader?
Don’t be so harsh on yourself, focus more on the positives.
Your biggest piece of advice to other entrepreneurs…
Be confident, always ask for help and go do it.