My driving force is his obsession for effectiveness, and as MD and founder of Hunterlodge Advertising, I ensure that this obsession is visible in everything the agency produces. Hunterlodge Advertising specialises in creating a perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. The company’s raison d’être is to do more to ensure that clients such as Cats Protection, Henley Business School and Ordnance Survey get the results they want. The team does this by starting with the outcome each client wants from the project and working back. “The end” is not something that most marketing agencies talk about, let alone start with, but as evidenced by Hunterlodge Advertising’s impressive awards cabinet, it should be the starting point. It’s not a great technique for watching a movie but it’s brilliant if you’re hiring an advertising agency. The agency has hired an incredible arsenal of skilled people who enjoy the thrill of advertising, have an unquenchable thirst for knowledge and thrive on a culture that refuses to lose. I’m is a strong believer in continuous learning and my aim is to develop Hunterlodge Advertising into an agency that breeds success junkies. I spend above the industry average per head on staff training, which means the company’s staff retention is one of the best in the advertising industry. The agency’s award-winning Continuous Personal Development (CPD) programme gives every “Hunterlodger” a chance to stretch their capabilities and use what they’ve learnt to create superb campaigns. The programme has made Hunterlodge Advertising the only agency in the UK to hold an IPA CPD Platinum for four years and Gold for eight, Investors in People Gold and ISO9001 for outstanding quality. Hunterlodge Advertising is currently at a key growth stage, having won a number of high profile clients over the last 12 months. The company has recently recruited 13 new members of staff which has added more depth and talent across its account management, media, strategy and creative departments. With such an influx of new talent, it is essential for the company to have a robust induction and training programme which ensures that staff can perform at their very best in their new roles. My first entry for Founders Diaries will draw upon my wealth of experience within professional development and discuss the pitfalls, benefits and tactics of developing an effective CPD programme in a small business. In the coming months, I will also reveal his personal experiences of issues such as the difficulties of generating new business in a service-led industry, the potential impact of auto-enrolment pensions on SMEs and setting up a bonus scheme that rewards and incentivises across a range of personality types.
This article is part of a wider campaign called Founders Diaries, a section of Real Business that brings together 20 inspiring business builders to share their stories. Assembling companies from a wide variety of sectors and geographies, each columnist produces a diary entry each month. Visit the Founders Diaries section to find out more.
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