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Founders Diaries: Room2’s Robert Godwin on loving what you do

Inspired by design-led hotels in east London and New York, Robert Godwin started his own business in a brand new sector: hometels.
The main premise is to create a community on the go, he says, with creative spaces that encourages guests to feel like they’re a part of the city they’re staying in. Here’s how.
Founder:?Robert Godwin
Turnover: 5m by end of this year

In a sentence

The world’s first hometel brand

Your business legacy

Creating, defining and leading the hometel hospitality segment, with a network of highly rated hometels across the UK over the next decade.

Your business model

The core of the business in investing in and developing real estate, and use an operational business to maximise the returns.

How do you measure success?

Within business, I believe success is about consistently delivering strong rates of growth over time. You need to be consistently distinguishable in the market, serve and retain happy customers, and build anefficient and effective business on solid foundations. There are always going to be roadblocks along the way, so to achieve this over the long term, I believe is’success inthe highest form.

How did you fund your business?

We have a handful of high street lenders who are very supportive of our business and the direction we are heading.

In five years

We are targeting a pipeline of 1000 units by 2025, so I hope to be most of the way there by then.The serviced apartment sector will have grown and diversified, with models like ours leading the way.

Your highest point

No goal is ever hit overnight, but we are on a constant progression path to something great, and that keeps me fulfilled.

Your lowest point

Not having enough financial control or planning at the start. We were lean but were miles off the expectation of what our buildings would cost. Company wide financial literacy has been slow but progressive. The biggest step forward will be the production of instantAccurate reporting and targets for the team.

What would tell your younger self

To make time to read more from the best in business

Your policy wish list

I would like to see the UK take courageous moves to fund, build and support major technology centres. We need to plan for the economy in the future to remain competitive in the world.

Your biggest piece of advice to other entrepreneurs

You have to love what you do, and then it will never feel like work.

What would make you a better leader?

More sleep! The better shape a leader is, the better they can lead effectively. I am working on this!

The one app you use the most

I listen to music regularly at work, it really helps me get in a rhythm to be productive.

A day in your life

I work a lot, but during the week I like to find time to exercise and stay in good mental and physical condition.



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