Interviews

Sashka Hanna-Rappl on bolstering brands and inspiring audiences

6 min read

25 September 2018

This founder is making marketing funky and fresh for businesses

Sashka Hanna-Rappl is taking brand marketing to new, and ever-creative heights. When it comes to helping her clients carve out a fresh and exciting brand, she doesn’t believe in following blueprints or playing by the rules.

Company: BrandSashka Media
Website: https://www.brandsashka.com/

Your legacy:

My business is remembered for taking creative visionaries seriously. Taking into consideration that every single model created to help businesses function is not meant for every business. That I challenge the status quo. That competition doesn’t exist.

I want my business to be known as THE agency that knows how to Brand Your Soul® using Soul Brand Marketing®. And that creative visionaries were never meant to focus on ONE thing – because they’re multi-passionate – and we consist of a multitude of talents and gifts that make up our blueprint.

The impact on the UK/global market is that one system will never ever work for everyone. We all learn differently and want to impact generations differently. And in order to do so, we need to stop being forced to conform to what ‘should be’ and stepping out of the comfort zones into how we CAN be.

How do you measure success?

Through personal and spiritual growth, which reflects in both monetary abundance (and allows freedom of choice).

When someone is able to stand within a tornado and not flinch because they KNOW beyond a shadow of doubt that whatever comes they’ll be able to withstand it because of their personal and spiritual growth … that for me is success.

Because they don’t let the circumstances define who you are because you know who you are.

Do you plan to trade globally, enter new markets, etc in the next 12 months?

I already am. Actually, the next goal is to trade more locally.

How did you fund your business?

Through savings at first. Then I took risks… then a loan from the bank – a stupid mistake but a lesson learned too.

 In five years:

I want to have a Brand Your Soul® module being taught in design schools and Soul Brand Marketing® in business schools.

I want to humanise the branding and marketing strategy so that it’s created from the inside-out.

Your highest point…

Standing in a tornado and not flinching.

Your lowest point…

Not believing in myself and having those who I thought had my back make me believe that too.

What would tell your younger self?

I would go through the mirror test (which I teach my kids). Always test what’s being thrown at you with a mirror test. Is your reflection showing you the real you, or a person telling you an otherwise ‘truth’?

Oh! And always believe in yourself … if not you, then who?

Your policy wish list:

Less conformity and pushing ideals onto people that don’t ‘get it’ or need to ‘get it’, but to learn that every individual learns differently. And to accept those where they are in their life’s path and to take the journey rather than protect them.

Your biggest piece of advice to other entrepreneurs…

Know who you are and how you learn. Find systems and modules that help you excel based on how you learn. Just because someone says so doesn’t mean it IS so.

Always challenge the status quo and believe in yourself. If you don’t, your business and brand will fail.

Guilty pleasure…

I love sleeping LONG hours and eating all day long – just fart-arsing around really.

What would make you a better leader?

Hmmmm … Having more creative visionaries around me to accelerate their dreams and to lead with it.

The one app you use the most…

A tie between WhatsApp, Facebook and Linkedin.

A day in your life…

I’m up at 5am. I meditate whilst my dog annoys me, then I read something to inspire me to lead during the day. From 6am-7am I help get the kids ready for school, and then at 8am I walk the dog for an hour.

It’s at 10am that I start work (although in my mind I’m already planning projects and brand creation and implementation).

I’d have lunch with my kids before doing interviews in the afternoon. Then, I drive the kids around for their activities and matches. There’s some cooking, napping and taking the dog on more walks.

In the evening I plan for the next day and work with clients around the world.

On your reading list right now…

The Magna Carta of Exponentiality by Vusi Thembekwayo, Flow Magazine and Give To Profit by Alisoun Mackenzie.

On your watchlist right now…

Oooh, good one – must be Brené Brown’s upcoming book about leadership.