Telling the truth about SME life today

Jordan Rocca and Luca Maggiora on the highs and lows of the nightclub industry

Founders Diaries: Jordan Rocca and Luca Maggiora on the highs and lows of the nightclub industry

Talking with Real Business for its Founders Diaries series, co-founders of luxe club-chain Toy Room Jordan Rocca and Luca Maggiora unveil the opening of Toy Box, a new nightclub venue in Manchester.

They said: “Toy Room is now a global brand that people recognise across the world. Our partners have worked very hard to create a network which feels like a family.”

Founders:?Jordan Rocca and Luca Maggiora
Company: Toy Room

Looking back on your achievements, what most surprises you?

JR: I arrived in London as a broker and then completely switched industries and opened Project nightclub which was a smash success. We had top artists and DJs in our venue. Immediately, Project was recognised globally, which helped open further ventures, and eventually lead to Toy Room.

LM: I came to London 11 years ago not speaking a word of English and without knowing a single person. Thanks to the supportive people and team around me, I have built one of the most successful hospitality businesses in London, and hopefully soon, in Manchester!

How do you measure success?

JR: For me, success is not about money or ego; it’s about when everyone around you respects you and is happy to see you. They recognise the fact that you are a pivotal person who creates a nice experience for them.

LM: Success is a combination of loyalty and commitment, and should be delivered from a team that works cohesively together. Success is also making yourself an example for the younger generation trying to make it.

How is the business funded

JR: The business was funded by myself and my partners including,?of course, Luca Maggiora!

LM: He couldn’t have done it without me!

What are your plans for the future

JR: Next month, we will take Toy Room to Delhi in India and Sao Paolo in Brazil. We are also looking to expand into China. In the long-term, I see the business growing all over the world with more powerful franchises.

LM: I also see us expanding worldwide. In nightlife, the environment constantly changes so I can’t predict the future, but there will always be people who love to go out and have fun.

What’s been the best technology boost for your business?

JR: Social media Facebook, Instagram and Twitter. You need it to market in the right way and attract international clients.

LM: I agree, social media is key for engagement. It’s a must nowadays for lifestyle and entertainment groups looking to promote themselves and engage with prospective consumers.

Do you have any rock-bottom moments you want to share

JR: I’ve had many people who tried to destroy my career. In the nightlife industry, there’s strong competition and strong personalities. I failed with a restaurant I launched called 5 Pollen Street in London’s Soho, but life’s lessons make you stronger and more resilient.

LM: In the past, I have trusted the wrong people who lost me quite a bit of money. But I had to take the heat and move forward to overcome my losses.

Living and working in the UK, what are your views on its politics?

JR: The UK government should help international individuals who have worked hard and contributed to the country’s economy. The UK is a melting pot of different nationalities which is why England is such a superpower in today’s economy.

LM: What would I want to see from the government in an ideal world I want to see it setting examples by inspiring the young generation to do better and be better. Brexit is also a concern, and it could affect the nightlife industry. This is why we are envisioning the establishment of more franchises abroad.

Any advice for budding entrepreneurs?

JR: Don’t hold back. Just go for it and take risks to achieve big things. If you fail, stand up and persevere. Nothing will simply come to you.

LM: Don?t lead someone else’s dream. Lead your own. You need to wake up every morning, so be credible, be focused, and be committed. You need to be sure that you deserve a better life than the one you’re living.

What makes one a better leader?

JR: A good leader should always articulate things in the right way and lead by explaining the reasons behind miscalculations and mistakes. I still have a lot to learn for that.

LM: You either have it or you don’t!

An app that you can’t live without?

JR: Probably my personal Instagram @thejordanrocca and my business Instagram accounts @ToyRoomLondon @toyboxmanchester

LM: The one app I use the most is probably my own Instagram account @lucamaggiora

What’s your daily routine

JR: I wake up, go to the gym, and then go to the office. It’s always good to get your blood pumping before you need to use your brain!

LM: I do 25 minutes of meditation and drink a cup of coffee. Only then do I feel ready to check my emails!

What’s on your reading list right now?

JR: The book I recommend is “The Monk who Sold his Ferrari” by Robin Sharma. It’s a story about society and it explains that money isn’t the key to success or happiness.

LM: £48 Laws of Power” by Robert Greene, it’s a book I always revisit, pick up a copy and find out why!

Any life philosophies you swear by?

JR: I think when you are a better person, everything will come your way.

LM: How can I beat that one!?

What’s on your TV hotlist?

JR: On my watch list is “The Apprentice TV series. I am always curious to see how other entrepreneurs deal with different problems, I find it really stimulating.

LM: The Netflix ?Dr Dre” documentary, it’s an inspirational real-life story, and a must-watch for any potential entrepreneur!



Related Stories

More From

Most Read


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!