Four more ways to generate business on Twitter

Following on from last month’s article, here are the remaining four ways in which any business owner can win business regularly via Twitter:

4. Be visible

Twitter is a highly-visible medium. You have to be active – daily – to generate any meaningful marketing presence. So, what does this mean? In an ideal world you need to be tweeting at least five times a day.

5. Provide a balance of interesting, personal and valuable content

Perhaps the biggest trick to winning business via Twitter is getting the right balance of your content. Too much conversation, and it’s difficult for people to strike up a conversation with you personally. Too little conversation, and too much broadcasting gets very boring. Too much “work work work” starts to feel as if you’re stuck in selling mode. So, provide a balance of content – but remember to show your followers that you understand them, their problems and know how to fix some of them.

6. Be helpful

The principle of karma holds true on Twitter. If you spend time helping people on Twitter – whether that be through connecting them to others, answering their questions or queries or just saying hello in the morning – you will find others much more prepared to help you. Often that help may be a referral coming your way.

7. Have a strategy

It sounds simple really, but know why you are on Twitter. What do you want to happen as a result of all these tweets and conversations? Off line phone calls? Increased traffic to your website?

What else would you add to the list?

Heather Townsend, Britain’s queen of networking, helps professionals achieve business and career success using social media and networking. Follow her Joined Up Networking blog for more useful tips and tricks. She is the author of the current best-selling book on networking The Financial Times Guide To Business Networking which has 68 five-star reviews on Amazon.

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