Lesson three: Listen to your audience As the old adage goes, “Learn to listen, listen to learn.” Acaster uses the practice makes perfect ethos at open mic nights to gauge audience response to new material. Listening to audience feedback is far more beneficial than spending hours fine-tuning jokes on his own. In fact, this strategy needs to be applied to your customer management teams today. In the world of business, online reviews and social media are becoming a very real and important facet in the modern path to purchase. People trust the opinions and reviews of others, often times at the expense of brand messaging. In a sense, this has “democratised” business. Power has shifted from producer to consumer, and as a result brands need to improve their customer experience across all online channels. This means you’ve got one mission: learn from feedback! If the same complaints come up time and again, you should assess the situation within the wider context of your product, stocking and delivery strategy and look for solutions.
Read more on the crossover between business and comedy:
- Ashton Kutcher’s fascinating transition from TV prankster to respected investor
- Conquer your fear of public speaking with stand-up comedy
- Katherine Ryan’s journey from Hooters Girl to controversial superstar
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