If you?re on the verge of investing in a franchise, here are a few ways you can get your franchise to stand out from the crowd.
Run a unique campaignWhile the marketing assets provided to you may be generic, there?s nothing stopping you from running a campaign that speaks to your local audience. In fact, franchisors often expect franchisees to come up with unique ways to market their product or service, as long as it aligns with the business?s core message. Embrace the idea of corporate social responsibility, for example, and donate a portion of your proceeds from a new line of products to a local charity. You?ll gain attention for your charitable efforts while creating awareness about the launch of new products. [article id=”44593″ title=”Learning the hard way”]
Use the platforms to your advantageThe platforms you have access to may be generic across all franchises, but you can use them to create a unique experience for each customer. Whether you champion social media and connect with customers with personal stories and a personalised customer service, or allow your customers the freedom to make their experience on your platforms their own, you can curate the platforms to showcase your unique service. F45 training franchise, for example, has a unique set of technological platforms designed to help franchisees offer a personalised experience to each customer. Each member has access to the app where they can book classes, monitor their fitness levels and track their health data; a challenge portal that offers personalised meal plans, shopping lists and goal setting; and a Game Day application that challenges members to achieve certain goals. F45 provides the platforms; franchisees get to showcase how they differentiate their workouts from their competitors and offer an experience that no other business can. Standing out from the crowd is not a simple task, but with some creative thinking and strategic use of the platforms you have access to, you can emphasise how your franchise is different from your competitors.
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