“It was just a small lettings business,” he says, “but the product I put together seemed to be so successful that I decided to grow it dramatically.” Goddard currently has more than 140 franchises in operation across the UK and they generate fee income of £20m. “Last year we brought on 29 new franchises and this year we’ve added 25,” Goddard says. “There are many lettings agents out there; I base my system on differentiation from the majority by customer service. Rather than differentiating myself on price or cutting corners, I would provide a first class service and charge more and that has worked fantastically well.” Goddard is a stalwart of the British franchising community and has been chairman of the British Franchise Association since February. Related articlesMake or break time for UK franchisingNine ways to grow your business through franchisingChidley sells the benefits of franchising Picture source
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