“It was just a small lettings business,” he says, “but the product I put together seemed to be so successful that I decided to grow it dramatically.” Goddard currently has more than 140 franchises in operation across the UK and they generate fee income of £20m. “Last year we brought on 29 new franchises and this year we’ve added 25,” Goddard says. “There are many lettings agents out there; I base my system on differentiation from the majority by customer service. Rather than differentiating myself on price or cutting corners, I would provide a first class service and charge more and that has worked fantastically well.” Goddard is a stalwart of the British franchising community and has been chairman of the British Franchise Association since February. Related articlesMake or break time for UK franchisingNine ways to grow your business through franchisingChidley sells the benefits of franchising Picture source
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.