Franchising: case study

Huseyin Ozer had an unusual motive for opening his Turkish restaurant. "I was so embarrassed taking girlfriends out for a seductive evening in London in the seventies and finding there were only kebab shops. That is no way to a woman’s heart." His solution: set up a franchise business of high-quality restaurants. To find out his tips for franchising success, click here. First published in 2000.

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