The advert for Oven Pride has already provoked over 700 complaints for its tag line ‘so easy a man could do it’, but, claims Hellewell, “it is the blatant lack of suitable protective clothing worn and the irresponsible use of a dangerous caustic product that should see this advert removed immediately.” Hellewell has written to the Advertising Standards Authority to demand they remove this advert. "Forgetting all the media hype centered around the ‘sexist’ issues of the advert, it has been allowed to air with a flagrant disregard for the health and safety of people using this DIY product," he says. "A product that, by the manufacturers own admission, is caustic based, can cause severe burns and is corrosive.” Oven Pride’s Safety Data Sheets (SDS) say users of the product should be sporting full length gloves, overalls, apron and boots with a full face visor. However the character in the advert can be seen using the product without protection for his eyes or any obvious sign of regard for the danger posed by the caustic content of the product. "Having spent the past 15 years in the oven cleaning industry, I’m well positioned to highlight the dangers of using caustic based products, something that neither I nor my franchise owners have ever done," adds Hellewell. “What’s wrong with blokes cleaning an oven anyway? Ninety-five per cent of our franchisee owners are men, who have developed successful businesses by cleaning ovens.” Ovenu was founded in 1993 and has grown from a sole trader operation into a multi-content business. There are now over 100 franchisees operating in the UK, servicing over 100,000 appliances a year. Related articles:Oven-valeting firm cleans up
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.