Name: Fraser Doherty
Company turnover: £1m+
First job:?Selling bacon door to door for an eccentric bacon entrepreneur who taught me all about customer care, selling and running a small business.
Dream job:?One day I will open an ice cream shop what’s happier than ice cream?
Car: £1971 VW Camper Van
Economy, business or first class:?Economy, I’m Scottish…
Most extravagant purchase:“The camper van!
Most-played song on your iPod:?Keep A Secret, by Whitest Boy Alive
Best business book:?Business as Unusual?by Anita Roddick. I love the idea that business can also be protest.
Worst business moment:Being turned down by Waitrose at 17.
Proudest business moment:Buying the first jar of my own jam from Waitrose.
Your business mentor:?Kevin Dorren,?Dietchef.com. He’s been giving me advice about supermarkets and building a brand since I was about sixteen.
Next big thing:?We just launched on QVC so have big hopes for that, as well as launching in North America and Australia later this year.