Telling the truth about SME life today

Fraser Doherty

Name: Fraser Doherty

Age: £22

Company: SuperJam

Company turnover: £1m+

First job:?Selling bacon door to door for an eccentric bacon entrepreneur who taught me all about customer care, selling and running a small business.

Dream job:?One day I will open an ice cream shop what’s happier than ice cream?

Car: £1971 VW Camper Van

Economy, business or first class:?Economy, I’m Scottish…

Most extravagant purchase:“The camper van!

Most-played song on your iPod:?Keep A Secret, by Whitest Boy Alive

Best business book:?Business as Unusual?by Anita Roddick. I love the idea that business can also be protest.

Worst business moment:Being turned down by Waitrose at 17.

Proudest business moment:Buying the first jar of my own jam from Waitrose.

Your business mentor:?Kevin Dorren,? He’s been giving me advice about supermarkets and building a brand since I was about sixteen.

Next big thing:?We just launched on QVC so have big hopes for that, as well as launching in North America and Australia later this year.


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