Fraser Doherty

1 Mins

Name: Fraser Doherty

Age: 22

Company: SuperJam

Company turnover: £1m+

First job: Selling bacon door to door for an eccentric bacon entrepreneur who taught me all about customer care, selling and running a small business.

Dream job: One day I will open an ice cream shop – what’s happier than ice cream?

Car: 1971 VW Camper Van

Economy, business or first class: Economy, I’m Scottish…

Most extravagant purchase: The camper van!

Most-played song on your iPod: Keep A Secret, by Whitest Boy Alive

Best business book: Business as Unusual by Anita Roddick. I love the idea that business can also be protest.

Worst business moment: Being turned down by Waitrose at 17.

Proudest business moment: Buying the first jar of my own jam from Waitrose.

Your business mentor: Kevin Dorren, He’s been giving me advice about supermarkets and building a brand since I was about sixteen.

Next big thing: We just launched on QVC so have big hopes for that, as well as launching in North America and Australia later this year.

Share this story

Why professional internships don’t make sense
Mark Pearson
Send this to a friend