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Top Tips & Methods For Free Advertising For Your Small Business

free advertising for small business

It’s not easy promoting your small business, especially when you’re on a small budget. Luckily, there are many opportunities for free advertising for small businesses, including social media promotions and networking events.

In this article, we’ll talk you through some of the top marketing techniques for small businesses, no matter what industry you’re in. We’ll also explore some of the best ways to get your brand noticed, even when you feel like you’re in a saturated market.

Best Free Marketing Techniques For Small Businesses

Budgets are often tight in small businesses, meaning that you don’t have a huge sum to spend on promoting your products or services. However, this doesn’t mean that you can forget about marketing – it simply means you need to be a little more creative.

Fortunately, there are many free marketing options available for small businesses, so there are plenty of different ways in which you can get your brand out there. You just have to know where to look.

Let’s take a look at some of the top free marketing tools available for small businesses.

1.     Social Media

Social media is a powerful tool. It started out as a way to tell your friends what you were having for dinner each night, but it has quickly progressed into the main form of communication for many people.

The world of business is no different, and many of the world’s biggest brands use social media as a marketing tool. Facebook, Twitter, Instagram and TikTok are all great ways to promote your business and to raise your brand profile.

You can post just about anything on your social media profile, as long as it fits with your brand’s personality. Here are just a few types of content that you could post on social media:

  • New products or services
  • Reviews from existing customers
  • Videos to showcase your products
  • How your business benefits the wider community
  • Blog posts or articles from your website

Whilst you might find that people don’t buy from you as soon as they discover your social media profile, if you post consistently and maintain your brand persona, you’ll find that your followers get to know your brand and will remember you next time they need to make a purchase.

2.     Networking Groups

Networking might seem like a scary prospect, but it can be extremely beneficial for businesses, especially those in the B2B market.

Networking groups and events offer a chance to meet like-minded business owners both in your local area and across the world. If you are facing a problem in your business, you can seek advice from others who may have been in the same position. You can also share connections, and potentially find new clients of your own.

One of the easiest ways to find a networking group is through social media. You’ll find there are many networking groups on Facebook, both locally, across the country and even across the globe. Many of these groups operate online, as well as holding in-person networking events where you can meet other business owners face to face.

Whether you choose to join a group that is specific to your local area or one that fits in with your own situation (for example Mums In Business for working mums), you’re sure to find a networking group out there for you.

3.     Google My Business

It’s easy to underestimate the importance of signing up to Google My Business, but it’s a marketing technique that many small businesses are missing out on.

If you’re looking for a service or a specific product, the majority of the time you’ll begin your search with Google. In fact, around 70% of purchases start with a Google search. If your business doesn’t have a Google My Business profile, you will be missing out on all of these searches, as Google won’t know that your business exists.

Creating a Google My Business profile will enable your business to show up when potential customers make a Google search. Not only that, but you can also share events, promotions and new products and services on your Google My Business page, giving you another way of getting that all-important information to your potential customers.

4.     Content Marketing

Have you heard of in-bound marketing? That’s where potential customers are organically attracted to your brand and come to you. It’s one of the easiest ways to promote your products and services, because you don’t have to actively recruit customers.

Publishing regular valuable content on your website is one of the best ways to attract potential customers organically. That means writing a blog and publishing at least one article per week. But how do you know what to write about?

Think about your customers’ pain points – what challenges are they facing that might lead them to make a purchase from your company?

For example, if your business offers dog training, you might publish articles such as:

  • How to stop your dog barking
  • How to keep your dog calm on Bonfire Night
  • The best organic treats for your dog

Once potential clients have been drawn into your website with your useful content, they can then be converted into customers with powerful call-to-actions.

video marketing for small business

5.     YouTube

YouTube is a powerful marketing tool for any small business, and best of all? It’s totally free.

You might be wondering what type of content you can put on YouTube. The easiest way to create video content for your small business is to re-use your blog posts. All you need to do is turn each blog post that you create into a video, and then post it to YouTube.

Other video content ideas for your small business include:

  • How-to videos
  • Product demonstrations
  • Behind the scenes tours or demonstrations
  • Meet the team
  • Event live streams
  • Interviews
  • Top tips
  • Case studies

You’ll find that many potential customers engage better with video than written content, so it’s a great way to tap into your customer base. Don’t forget to share your YouTube content on your social media channels to further increase your reach!

6.     Email Marketing

Building a relationship with your customers isn’t easy, and it’s important to keep in constant contact so that they don’t forget about your brand. One of the best ways to do this is through email marketing.

Email marketing can help you to keep your customers informed with new products, services and promotions, as well as enabling you to find out exactly what is important to your audience.

You can add an option to sign up to your mailing list on your website, as well as promoting it on your social media channels. This enables potential customers to opt in to receiving newsletters and promotions from your business.

It’s important to note that the option to unsubscribe from marketing emails should be easy to find. After all, there’s nothing more annoying than receiving emails you don’t want, and this could quickly put off potential customers if they are unable to unsubscribe.

7.     Partner With Other Businesses

Every brand has its own team of supporters. What if you could leverage your own supporters to gain even more fans?

By entering a co-branding partnership with a like-minded business, you can increase your own customer base, whilst also helping another small business out.

For example, Uber recently partnered with Spotify, encouraging passengers to create a soundtrack for their ride. After ordering an Uber, the passenger is prompted to create a Spotify playlist for their upcoming journey. Not only does this help the customer to enjoy a better experience, but it also promotes both brands simultaneously, enabling both Uber and Spotify to gain customer base through exposure.

Consider whether there’s a small business that you could partner with to work together on a project that will be mutually beneficial for both businesses. Here are some examples of small business co-branding partnerships:

  • A dog trainer partners with a company that manufactures organic dog treats.
  • A wedding photographer partners with a wedding videographer to offer a joint package.
  • A cleaning company partners with a brand of air freshener.

 

Tips For Advertising Your Small Business

Tips For Advertising Your Small Business

The idea of marketing your small business can feel overwhelming. There are so many different marketing channels – how do you know which to prioritise?

We’ve put together some of our top tips when it comes to promoting your small business.

1.     Get To Know Your Customer

The most important thing is to know your target market. You need to know exactly who you’re targeting with your marketing before you begin promoting your products. After all, there’s no point targeting people that don’t have pets if you’re running a dog training business!

Taking the time to really understand your ideal customer will enable you to target your marketing and get your brand message right so that your marketing can be as effective as possible.

2.     Have A Plan

It’s easy to jump straight in and start playing around with different marketing channels. One day you might make a YouTube video and then the next you might create a TikTok account. However, if you don’t have a plan, it’s tempting to get carried away and go off message.

Put a plan in place that details exactly what you’re going to be promoting each week and which channels you’re going to be using for those promotions. This will help you to stay on track and get the most out of your marketing plan.

3.     Have A Clear Brand Persona

The most successful brands are those that have a clear brand persona. For example, everyone recognises the Innocent smoothie branding by the distinctive tone of voice that is used.

If you want your potential customers to remember your brand and keep coming back, create a brand persona and stick to it. The best way to do this is by thinking of your brand as a character with its own personality. When you create content for your brand, get into character and write from the character’s point of view.

4.     Be Consistent

Consistency is key when it comes to successful marketing for your small business. That doesn’t mean that you have to tackle every type of marketing – otherwise you may find that you get burnt out. The key here is to choose the marketing channels that work best for your business and use them consistently.

For example, if you choose to create blogs for your website, as well as using Facebook, YouTube and email marketing, ensure that you do these consistently. This means posting a new blog to your website each week, sharing it on Facebook, turning it into a video for YouTube and then sending it out to your mailing list.

By setting yourself achievable goals, you can ensure that you remain consistent, and your customers know exactly what to expect from your business.

5.     Monitor Your Progress

Finally, it’s essential that you monitor how effective your marketing is. Whilst Twitter might be a great tool for one business, another business might find that it simply doesn’t work for them. Keeping track of the type of content that you post on each marketing channel and how it performs is the best way to ensure that your marketing continuously improves over time.

Holding customer focus groups is a great way to find out how your customers feel about your marketing. Maybe they love your video content but think that you send too many emails, or maybe they wish you used Instagram instead of Twitter. The best way to find out what they think is simply to ask their opinion!

In Summary

Effective marketing is key in every business, and small businesses are no exception. Whether you choose to use social media, email marketing or content marketing, the key is to be consistent and to continuously monitor your progress. This will enable you to tailor your marketing to your target audience and get the most out of your advertising.

We hope that we’ve given you some useful tips when it comes to free advertising for small businesses, and that you can put these to good use in promoting your business and growing your customer base.

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