From concept to launch: a start-up’s video diary

Don’t you just love the age of technology?

Payne is going to keep fans, viewers and Real Business readers in the loop as he attempts to launch a brand new product. All through the medium of YouTube!

The whole project is very hush hush at the moment. He doesn’t want to reveal the precise nature of his "invention", except to say that it is: "ideal for both home use and gym class environment and, being able to perform over 100 exercises, is ideal for men and women of all ages."

Intrigued? So are we.

Payne has founded company Cortexblu as vehicle to bring this invention to market. He is working on a prototype as we speak and here, for your delectation, is the first instalment of his video diary.

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