Burda Principal Investments led the round, while existing investor MMC Ventures and angels also contributed to the Bloom & Wild pot.
In the four years since launch, Bloom & Wild has provided an alternative to traditional floral services with an offering that that can be likened to the Graze approach, in that bouquets can be posted through the letterbox.
The company believes its growth has been down to that concept, coupled with technology that allows customers to order at pace through the web and apps.
“Bloom & Wild has shown an impressive growth rate of 35 percent per month within the last years. The team is using innovative technology, design and operating models to redefine the flower business and customer experience,” Christian Teichmann, MD, Burda Principal Investments.
“We see great potential for further growth both in and outside the UK. Bloom & Wild fits perfectly to our portfolio of consumer brands and our increasingly strong presence in the UK. We are excited to become a partner of Bloom & Wild and its strong management team.”
Camilla Dolan, director at MMC Ventures, added: “We welcome Burda Principal Investments as a co-investor and are confident that this additional funding will allow Bloom & Wild to further develop its market-leading position using technology to bring joy to its customers”.
In particular, the £3.75m investment will be used to drive the London-headquartered company’s services outside of the UK, where tens of thousands of bouquets are delivered monthly. This will take the firm across Europe throughout 2017, building on an Ireland launch last year.
Elsewhere, capital will be used to offer new products that can improve the experience for customers, while the corporate gifting arm of the operation will be given an additional push.
Aron Gelbard, co-founder and CEO, Bloom & Wil, said: “People’s most exciting moments come straight to their mobile via WhatsApp or other messaging services – we’re enabling them to order flowers and gifts from the palm of their hand with better product, designs and payments.
“Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible. This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand.”