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Luxury jet service Victor stows away $18m investment to advance aviation sector

Victor has secured an $18m investment, with which its founder will support the aviation industry with the creation of a focused ecosystem called the Alyssum Group.
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The $18m injection comes on the back of the $20m Series B investment secured by the on-demand luxury jet company in September.

This new investment from BBA Aviation, BP Ventures and existing investors will allow for development of Victor spin-off, the Alyssum Group, which has been built to nurture the aviation sector.

Clive Jackson, CEO and founder of the luxury jet service, will lead the Alyssum Group, which will work on long-term projects to connect the aviation market and boost productivity and profits through use of data and business intelligence.

Jackson, founder and CEO, Alyssum, said: “Victor’s first fundraising in 2012, was the start of a 10-year plan that has helped the company become the number one consumer brand and underlying e-commerce platform for the general aviation industry, and paved the way for Alyssum Group’s creation.

“I’m excited about facilitating further change across the general aviation industry, as well as working with an expanded team of talented managers and partners for the next phase of our journey.”


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Victor believes it has been able to retain and grow its luxury jet bookings by building customer trust, offering transparency with things such as capped booking fees that won’t go through the roof. 

That has complemented its primary focus on a disruptive approach to the luxury jet marketplace, offering an on-demand model that suits the needs of high-end clients. The Alyssum Group will use the same approach with its thinking, to support changes that haven’t yet been implemented to take the sector onwards.

Akira Kirton, MD of BP Ventures, added: “This latest investment reinforces our commitment to Victor, and Alyssum Group, as a long-term strategic investor and partner. We are keen to support Alyssum Group in its vision to create a digital marketplace that services the entire private aviation industry, from customers to suppliers.

“The creation of the group further demonstrates our pledge to helping advance early-stage businesses whose technologies complement the wider BP business, whilst also driving carbon reductions through BP’s Target Neutral programme.”


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Zen Terrelonge

Zen Terrelonge is the deputy editor of Real Business, specialising in media, innovation, technology and the digital sector. A media professional with eight years worth of experience he has worked for both startup and established publications.

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